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Once they find them, they may treat them like VIPs, asking them for feedback on exclusive previews, product testing, marketing plans, customer services audits. Marketers might expect to have product evangelists or influencers among the audience of an external blog. Some corporate blogs, but not all, allow comments to be made to the posts. In some corporate blogs, all posts go through a review before they're posted. It also allows a window to the company culture and is often treated more informally than traditional press releases, though a corporate blog often tries to accomplish similar goals as press releases do. It is often used to announce new products and services (or the end of old products), to explain and clarify policies, or to react on public criticism on certain issues. Blogs may also allow individuals who otherwise would not have been aware of or invited to participate in a discussion to contribute their expertise.Р”Р„n external blog is a publicly available weblog where company employees, teams, or spokespersons share their views. Internal blogs may be used in lieu of meetings and e-mail discussions, and can be especially useful when the people involved are in different locations, or have conflicting schedules. The informal nature of blogs may encourage:Р”В¤.direct communication between various layers of an organization Many blogs are also communal, allowing anyone to post to them. The advantage of blogs is that posts and comments are easy to reach and follow due to centralized hosting and generally structured conversation threads.Р”Р„lthough there are many different types of corporate blogs, most can be categorized as either external or internal.Р”Р„n internal blog, generally accessed through the corporation's Intranet, is a weblog that any employee can view. LetРІР‚в„ўs unlock this secret.Р”Р„ corporate weblog is published and used by an organization to reach its organizational goals. Why arenРІР‚в„ўt you doing it? Some of the most influential CEOs in the world blog because they know how powerful it is. How is this possible? Corporate blogging.

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Do you have bloggers within your company? In todayРІР‚в„ўs economy, you can have incredible marketing for your company for free rather than spending an enormous marketing budget.

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